Top UAE Salespeople Spend 4.8 Hours Per Week On Social Media – And It’s Good For Business
New research announced today by professional network LinkedIn has revealed that UAE salespeople spending up to five hours per week on social media could be more likely to hit their targets compared to their less social colleagues. In the survey, the average salesperson noted spending 4.8 hours per week using social selling tools. Approximately 89% of those interviewed agreed that “social selling”—leveraging your social network to ultimately achieve sales goals—connects them with the right prospects, while 83% agreed that social selling is important as a strategy for closing more deals at their company. This time investment is clearly paying dividends. Underscoring the rising influence of social media on business sales, 95% of the respondents can see themselves devoting at least the same amount of time or more on using social selling tools next year. Dylan Sharkey, Head of Sales Solutions, LinkedIn MENA, commented: “The typical business buying process now involves more than