Appriffy-Digital IT Hub

  New research announced today by professional network LinkedIn has revealed that UAE salespeople spending up to five hours per week on social media could be more likely to hit their targets compared to their less social colleagues. In the survey, the average salesperson noted spending 4.8 hours per week using social selling tools. Approximately 89% of those interviewed agreed that “social selling”—leveraging your social network to ultimately achieve sales goals—connects them with the right prospects, while 83% agreed that social selling is important as a strategy for closing more deals at their company. This time investment is clearly paying dividends. Underscoring the rising influence of social media on business sales, 95% of the respondents can see themselves devoting at least the same amount of time or more on using social selling tools next year.  Dylan Sharkey, Head of Sales Solutions, LinkedIn MENA, commented: “The typical business buying process now involves more than

E-Commerce turns out to be the buzz word of business in Indian scenario. The numerous activities which is taking place in the digital marketing medium is indicating the kind of upsurge in the industry verticals w.r.t digital media presence.  Recent trends in the e-commerce based business outcome clearly emulsify the conservative market approach and open the alternative channels of communication. Despite all this factors, the rate of e-commerce penetration at the industry levels are not at par with the consumer adaptation levels. Medium and Small Scale Enterprises being the pillar of Indian industries, the penetration of e-commerce in to MSME segment drawn our attention. This research paper focuses on the penetration of e-commerce medium in MSME segment, what are the principal and secondary levels factors which are becoming barriers for the e-commerce medium for varied Indian Industries. The research methodology what we have opted is on qualitative data analysis and where ever a